NSTXL Success is an ongoing series of stories that highlight some of the innovative work that we’ve done with our valued government clients, members, and partners.
Problem: The Navy came to NSTXL looking for new ideas for its NOBLE (Naval Operational Business Logistics Enterprise) project. This was a complex, multi-faceted opportunity, one that called for “out-of-the-box” thinking.
Solution: In answer, NSTXL developed and executed a comprehensive marketing campaign. With a two-month timeframe, NSTXL ran both an aggressive Google AdWords campaign and a highly targeted LinkedIn campaign to help spread the word about the NOBLE opportunity.
Outcome/Metrics: The marketing efforts paid off with an astounding 4,000 views and downloads of the RFP, which led to 31 proposals from 121 teamed innovators.