NSTXL Success: Digital Marketing Drives Innovator Traffic

NSTXL Success is an ongoing series of stories that highlight some of the innovative work that we’ve done with our valued government clients, members, and partners.

Problem: The Navy came to NSTXL looking for new ideas for its NOBLE (Naval Operational Business Logistics Enterprise) project. This was a complex, multi-faceted opportunity, one that called for “out-of-the-box” thinking.

Solution: In answer, NSTXL developed and executed a comprehensive marketing campaign. With a two-month timeframe, NSTXL ran both an aggressive Google AdWords campaign and a highly targeted LinkedIn campaign to help spread the word about the NOBLE opportunity.

Outcome/Metrics: The marketing efforts paid off with an astounding 4,000 views and downloads of the RFP, which led to 31 proposals from 121 teamed innovators.